i2 Outcomes

Decode what it takes to innovate, adapt and grow

i2 Outcomes is a research-backed organizational diagnostic that reveals the hidden link between culture and business performance and shows leaders exactly where to act to drive measurable impact.

1,000+ Participants
10+ Years research
~10 min To complete
Research-backed By Prof. Jeanne Liedtka
Measurable impact Culture → performance
Innovation levers radar chart
Overall Composite Score
Segment and compare results
Skills pie chart

Informed by research data from leading organizations like:

3M SAP Children's Health TSA IBM Toyota United Cerebral Palsy Monash Health Suncorp

The diagnostic is built on more than a decade of research and helps organizations identify the specific cultural and structural levers that most strongly influence innovation, adaptability and resilience.

What it measures

The outcomes that matter & the levers that drive them

i2 Outcomes measures two things simultaneously:

Business performance outcomes

The results organizations want to strengthen in a rapidly changing environment.

Benchmarking your existing internal metrics enables progress tracking over time to provide a clear, organization-specific view of performance.

Innovation pipeline

A steady flow of high-quality new ideas emerging from across the organization.

Innovation execution

The ability to successfully implement new ideas that create real value.

Strategic agility

The ability to pivot quickly as conditions evolve and mobilize people behind change.

Collective resilience

The capacity to remain connected and effective during disruption.

Risk reduction

Smarter decisions and fewer costly mistakes through evidence, learning and early course correction.

Organizational levers

The cultural and structural conditions leaders can influence to improve business performance outcomes.

Strengthening the right levers significantly increases the likelihood of achieving stronger business outcomes.

Why it matters

Stop guessing where to focus

Most organizations know they need to become more innovative and adaptive but struggle to know where to focus.

Without clear insight, companies often invest in:

  • Broad transformation programs
  • Generic leadership training
  • Innovation initiatives targeting the wrong problems

i2 Outcomes removes this guesswork. It identifies the specific organizational conditions holding performance back, enabling leaders to focus time, resources and investment where they will have the greatest business impact.

Instead of doing more change, leaders can focus on the right change.

How it works

Three steps to clarity

1

Survey

A short diagnostic survey completed by leaders, managers and others with cross-organizational visibility.

±10 minutes
2

Insights dashboard

Results are delivered through a rich, interactive dashboard that reveals patterns across teams, functions and levels.

3

Roadmap session

An expert-facilitated workshop helps leadership translate insights into a prioritized action roadmap.

Together, these steps transform diagnostic insight into practical, organization-specific change priorities.

Custom results

What leaders learn

The priority actions that will create the biggest impact

Where innovation-enabling culture is strongest or weakest

The organizational conditions slowing performance

Quick wins and longer-term transformation priorities

Leadership, culture and skills gaps to address

The likely ROI of improving key levers

It also helps leaders identify pockets of excellence within the organization: teams or functions where culture and structure already support strong innovation and adaptability.

Additional insights

Hidden dynamics shaping performance

Beyond outcome and lever results, the diagnostic surfaces deeper patterns.

Segmentation

Segment and compare

Filter and compare results by role, business unit, location and country. Leaders can see exactly where strengths and gaps sit across the organization, rather than relying on a single headline average.

Consistency

Consistency & variability

Standard-deviation toggles and score-spread charts show how tightly or widely results vary across the organization, making it clear where capability is embedded consistently and where it still depends on a few teams.

Consistency and variability score-spread graph
Benchmark

Overall Composite Score (OCS)

A single, high-level reference point for where your organization stands today. It brings together the values and practices that support innovation, adaptability and resilience, and accounts for how consistently those strengths show up across teams, placing your organization on a six-band maturity scale from Constrained to Leading.

Skills capability

Pair with the i2 Skills Assessment

Taken with the i2 Skills Assessment, we can identify the key innovation and problem-solving skills your people need to strengthen.

While i2 Outcomes diagnoses organizational conditions, the i2 Skills Assessment maps individual capabilities.

Learn about i2 Skills
Your dashboard

What’s in your i2 Outcomes dashboard

Every result lives in an interactive dashboard, so leaders can move from the headline score to the detail behind it.

The hero metric

Overall Composite Score (OCS)

A single, high-level reference point for where your organization stands today. It is a composite of the values and practices that support innovation, adaptability and resilience, weighted by how consistently those strengths show up across the organization.

Constrained Nascent Fragmented Emerging Established Leading

The OCS places your organization on a six-band maturity scale, from least to most mature, running from Constrained through to Leading.

Outcomes view

The outcomes that matter

An at-a-glance bar chart across all five business outcomes, per-outcome cards showing the cohort average and the min-to-max range, and a breakdown of the values and practices behind each score.

Levers view

The conditions that drive them

The same family of charts applied to the organizational levers, the conditions leaders can influence to lift performance across multiple outcomes.

Skills view

The capabilities people bring

Per-skill scores for the personal capabilities that drive innovation, with a breakdown of the behaviors underlying each one.

Strengths & gaps

Strongest & weakest values & practices

A ranked list of the individual statements scoring highest and lowest: where the organization is already doing well, and where there’s the most room to improve.

Segmentation

Compare across the organization

Filter and compare every view by role, business unit, location and country, so leaders can see how results differ across the organization.

Consistency

Consistency & variability

Standard-deviation toggles and score-spread charts reveal how tightly or widely results vary, showing the consistency behind the headline OCS.

Research

Backed by over a decade of academic research

i2 Outcomes is grounded in over a decade of academic research and real-world application, developed in partnership between Treehouse Innovation and Prof. Jeanne Liedtka at the University of Virginia’s Darden School of Business.

Drawing on insights from more than 1,000 participants, the research identifies the behaviors and organizational conditions most strongly linked to innovation, adaptability and resilience.

1,000+
Participants
10+
Years research
UVA
Darden School
Learn more
Prof. Jeanne Liedtka

Prof. Jeanne Liedtka

University of Virginia, Darden School of Business

One of the world’s leading voices on design thinking, strategy and innovation. Her work has helped organizations across sectors develop the capabilities required to innovate and adapt in complex environments.

Logos

Driven by data, not wishful thinking.

i2 Outcomes is based on over a decade of research conducted with over 100 corporate organizations by Jeanne Liedtka, one of the leading figures in the field of innovation.

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